Pakistani British fashion designer, Tan France, has joined the bandwagon of other artists like Nadia Jamil and Masarrat Misbah to express their disdain for the so-called whitening creams.
Many other celebrities have also begun calling out fairness creams the byproduct of colonialism.
People with darker skin tones, especially in Asia, have been humiliated for a long time into thinking they are unappealing, making such whitening products to be acceptable and even cherished in society. Girls with darker skin tones, particularly, have had to bear the brunt in the form of rejections for wedding proposals.
Known for his work in the Netflix reboot of Queer Eye, France started a new Instagram account called Shaded which highlights the subject of bigotry. And he chose one of the biggest skin-lightening brands, Fair & Lovely, to discuss racism in society based on one’s skin tone and complexion.
“The name itself. Feels like a gosh darn hate crime… How is this even legal? How is this product still available in our local grocery stores, sat at the checkout, as a constant reminder that one should strive for fair skin, as fair skin [equals] beauty?”
“If you use this, or know of anyone using these bleaching creams, please know that they are best. Your colour is beautiful. You are desirable, just the colour you are.”
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